Artistic Director Bonnie Rubenstein explains: “As photographic technology evolves it has changed the way we perceive and operate in the world around us. Taking inspiration from Marshall McLuhan’s seminal text, Understanding Media: The Extension of Man (1964) and specifically the chapter entitled The Brothel without Walls, the programme of events explores how significantly photography has touched on our lives. This year’s CONTACT festival in Toronto is the 14 th year of events across the city and the director has issued a theme to address the very nature of this pervasive influence.
He turned, instead, to reveal the inner process of creativity.” As Marshall McLuhan acknowledged, the advent of the photograph even exponentially altered our perception of the written word and the painting, and forced them to reconsider and to grow – “the painter could no longer depict a world that had been photographed. When a photograph is successful it truly affects us, wrenches at raw emotions and becomes more poetic than the most heartfelt prose. They say a picture speaks a thousand words and the photograph is still the best way to convey information, tell an instant story, and illustrate a concept because we are inherently visual beings. The notion that a moment could be captured in time in such microscopic detail, so true to life with elements remembered that were not even noticed at the time, completely adapted the way we record, report and remember both noteworthy and insignificant events.Īlthough we are bombarded with images the photograph remains in wait for a pretender to its crown. The invention of the photograph saw perceptions of reality and prosperity alter forever.
2010’s theme explores how photography is stimulating the unprecedented change in the way we communicate. CONTACT, the world’s largest festival of photography, opened in May 2010 in Toronto.
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